Featured in the Book "Agriculture and Design"

We are pleased to share that the forthcoming book from BNN, Inc. (on sale January 28, 2026),

Agriculture and Design — Branding Ideas That Carry Food and Regions into the Future

features the work of Imamura Tea Plantation. (Our feature spans 6 full pages.)

Through hands-on examples of branding and design

from farms and food producers across Japan,

the book explores how the value of a region can be carried into the future.

Overview

A collection of design case studies gathering the perspectives and ideas needed to bring out the value of regional agriculture and food, and to build sustainable systems.

Richly illustrated, it presents real examples of farms across Japan that have brought the power of design and branding into their work to create added value. Looking beyond surface beauty, it is a design casebook that reaches for the essentials: how to convey what you stand for and grow a devoted following, and how to face and solve the challenges of a farm or a region. It is packed with practical hints for designers and government officials who wish to support regional agriculture, as well as for farmers pursuing regional revitalization or sixth-sector industrialization (integrating farming, processing, and retail).

Book Details

• ISBN: 978-4-8025-1353-1

• Price: 2,800 yen + tax

• Format: B5 / 184 pages

• Release date: January 28, 2026

• Edited by: Ayano Inoue (Kamikane Seisakushitsu), BNN Editorial Department

• Illustrations: Asami Uehara (sukku)

• Design: Motoi Aomatsu, Asami Uehara (sukku)

From regions all across Japan,

the book introduces people engaging with agriculture, each in their own way.

We hope you will pick up a copy at your local bookstore.

Purchase here ▶︎ https://amzn.to/49NUE3O