Imamura Tea Farm (Location: Kirishima City, Kagoshima Prefecture, CEO: Imamura Hirotsugu) is revamping its brand with the aim of offering all customers the comfort of Kirishima's rich nature, as well as an experience of beauty through the delicate flavors and deep aromas of tea.
■ About the "Imamura Tea Garden" brand renewal
Kagoshima Prefecture is known as the second largest tea producer in Japan * , and Kirishima City in particular is the third largest * producer of unrefined tea. Kirishima tea grown in Kirishima City is characterized by its elegant and refreshing taste, which is the result of a long history dating back to the Kamakura period and the blessings of nature. Its quality is highly regarded, having won first place at the National Tea Competition for three consecutive years since 2017. Imamura Tea Farm is located at the foot of the Kirishima mountain range, which stretches from Takachiho Peak, and cultivates a wide variety of tea leaves, from Japanese tea to black tea, and handles everything from product processing to final product processing. While protecting the traditional manufacturing methods and techniques handed down from generations of our ancestors, we pour our care and passion into each and every tea we serve to our customers.Imamura Tea Farm has established a production system that allows producers to deliver high-quality products directly to customers, and hopes to convey the splendor of Kirishima and the charm of its rich nature to many people through Imamura Tea Farm's tea. This brand renewal will allow customers to deepen their understanding of the production background and quality of the tea, and to feel closer to Kirishima's rich nature and culture.
In addition, Hotel Kyocera in Kirishima, Kagoshima Prefecture has begun serving tea from our garden in all rooms. Guests can enjoy the delicate flavor and deep aroma of the tea while feeling closer to the nature of Kirishima.
■ Details of the new design products
The packaging design of "Imamura Tea Garden" has been renewed with a white base and simple colors that evoke the colors of tea. It is easy for customers of all ages to pick up and blends in with any everyday scene.
Kirishima tea
- Features : A mellow taste and the highest quality Kirishima tea. Only the first tea leaves are used from covered cultivation, and the unique roasting process creates a fragrant and well-balanced taste.
- Contents : 100g
- price : 1,700 yen (excluding tax)
- raw materials : Green tea (Saemidori, Tsuyuhikari, Yabukita)
- Place of Origin : Kirishima City, Kagoshima Prefecture
- Varieties :blend
Brown rice tea
- Features : A blend of roasted brown rice and bancha tea. Low in caffeine, recommended for all ages.
- Contents : 100g
- price : 1,500 yen (excluding tax)
- raw materials : Green tea (Asano, Yabukita), brown rice
- Place of Origin : Kirishima City, Kagoshima Prefecture
- Varieties :blend
Hojicha
- Features : Slowly roasted at high temperature, it has a fragrant aroma and a refreshing taste.
- Contents : 70g
- price : 1,000 yen (excluding tax)
- raw materials : Green tea (Saemidori, Yabukita)
- Place of Origin : Kirishima City, Kagoshima Prefecture
- Varieties :blend
Black tea
- Features : Organic Japanese black tea made from tea leaves over 80 years old and grown without the use of chemical pesticides. Refreshing taste and natural sweetness.
- Contents : 100g
- price : 2,000 yen (excluding tax)
- raw materials : Organic fermented tea (Yamato Midori)
- Place of Origin : Kirishima City, Kagoshima Prefecture
- Varieties :Yamato Midori
- Organically grown
■ About Imamura Tea Farm
Imamura Tea Farm is located in Kirishima City, Kagoshima Prefecture, and is a tea farm that cultivates and processes various kinds of tea in the rich natural environment of Mount Kirishima. For several generations, the farm has been producing Japanese tea and black tea, and has pursued the unique quality and flavor of the tea leaves grown locally in Kirishima. While preserving traditional manufacturing methods, the farm also incorporates new technologies to improve quality, and the Kirishima tea produced in Kirishima has received high praise at events such as the National Tea Competition for its unique quality and flavor. Imamura Tea Farm respects the rich history and culture of tea, and hopes to convey the splendor of Kirishima and the charm of its abundant nature to many people through tea.【Company Profile】
Name: Imamura Tea GardenAddress: 655-15 Kareigawa, Hayato-cho, Kirishima-shi, Kagoshima Prefecture , 899-5113
Official website: https://www.imacha.jp/
Instagram: @imacha_kirishima
* " Top 15 in crude tea production ( FY2021 )" according to research by the Agriculture and Horticulture Division of the Agriculture Department of the Kagoshima Prefectural Government
Share:
Imamura Tea Farm's website has been updated!
"Pocoʼce" April 2024 issue / New products from Imamura Tea Farm are featured